League seeking partnership to align with new US$110bn broadcast rights contracts.
2018 Masters champion becomes first non-British athlete to join sportswear brand.
Spanish club targeting companies with solutions in sports, medical, smart stadium and fan engagement areas.
Data and broadcast solutions giant seeks to strengthen US offering.
Initiative designed to help small London companies in wake of Covid-19 pandemic.
Three-year renewal takes partnership to six seasons.
Food delivery service partners with 11 men’s and women’s European soccer competitions.
US investor becomes part-owner of tech, media and marketing company.
Sports betting platform to utilise agency's in-play gambling product.
Revenue down 65% due to mass Covid-19 cancellations.
Report finds total of 258 sports partnerships with companies in high carbon industries.
Races will also be available live and on-demand on the ITV Hub.
Gambling operator to receive courtside and digital exposure during tennis tournament.
Home of Dallas Cowboys to play host to world super middleweight title unification bout in May.
Move designed to guarantee safety for delayed Summer Games.
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Pay-TV broadcaster to part with around UK￡15m a season in record-breaking agreement.
Disney could add out-of-market package after securing new US$2.7bn MNF deal.
Technology company to replace Chevrolet in five-year deal from 2021/22 season.
Organisers SweetSpot confirm key details for UK’s premier road cycling races.
Premier League leaders latest to enter digital collectibles market.
Series chief executive Jamie Reigle aiming to engage with young Indian population.
Gambling firm named authorised gaming operator of North American baseball league.
European soccer bodies could create new vehicle for commercial rights sales, reports the FT.
Agreement reportedly worth ‘low seven-figure’ sum and runs until end of 2024 season.
All the week's Movers & Shakers in one place.
Entertainment conglomerate has filed confidential paperwork with SEC, reports Sportico.
11-year agreements signed with CBS, ESPN/ABC, Fox, NBC and Amazon.
1,400 regular season games, plus playoffs and special NHL events all exclusive to Nent platform.
Adam Crothers says broadcasters recognise value of series’ OTT service to their digital ecosystem.
Agreement means Scottish soccer league is now broadcast to over 160 territories.
Memo seen by SBJ says league will take ‘measured and deliberate approach’ to emerging space.